Mudflower Creative

Print Marketing: Dead or Alive?

Print Marketing: Dead or Alive?

Revive your marketing plan through printed materials alongside your digital efforts to benefit your business.

In today’s digital age, where online advertising and social media dominate the marketing industry, it may seem counterintuitive to turn to traditional printed materials for your marketing efforts.

However, the power of print should not be underestimated.

Incorporating well-designed and targeted printed materials into your marketing strategy can provide a unique and effective way to engage with your audience and elevate your overall marketing efforts.

In fact, 82% of consumers trust print advertising the most when it comes to making a purchase decision according to Harvard Business Review “Why Marketers Are Returning to Traditional Advertising”.

In this article, we will explore how reviving your marketing plan through printed materials can yield substantial benefits for your business.

With almost everything being digital, it is easy to become “numb” or overlook digital advertisements. Printed materials, physically existing, provide the touch, feeling, and display that a digital asset cannot. Whether it’s a brochure, flyer, or business card, printed materials create a lasting impression and have the potential to leave a more significant impact on recipients by influencing their purchase decisions. Lucky for you, Mudflower Creative specializes in the production of custom-printed solutions. Call us old-fashioned but nothing beats a high-quality business card to build your brand.

Printed materials provide an excellent opportunity to reinforce your brand identity and establish credibility. By incorporating consistent branding elements such as logos, colors, and typography, you can create a cohesive visual experience across all marketing channels. High-quality printed materials also convey professionalism and attention to detail, signaling to your target audience that you take your business seriously. Anyone can create a social media account and mark it as a “business” but investing in professional services to put your brand down on paper legitimizes it for you, and the consumer.

With all that being said, don’t throw your digital marketing strategy completely out the window.

Print advertising should not be seen as a replacement for digital marketing but rather to complement one another. Integrating print with digital outlets will create a powerful multi-channel marketing approach that maximizes impact. Mudflower specializes in packaging marketing services into one while keeping the cost low but the ROI high.

If you read this and are ready to amplify your brand by combining the efforts of both digital and print but don’t know where to start, don’t sweat it – we have you covered. Mudflower will leverage the unique benefits of printed materials alongside your existing digital strategies. Don’t have a digital strategy? We can do that, too! Our localized approach will leave a lasting impression on your consumers by reinforcing your brand identity, creating tangible assets, and making it a seamless integration to create a well-rounded marketing strategy.

Meghan Holder

Director of Operations

Meghan is our Director of Operations, and has a degree in marine & environmental sciences, visual arts with a background in financial services as well. She currently serves as Chair of the Agriculture and Environmental Council for the St. Johns County Chamber of Commerce and has been recently named the “Most Charitable Young Professional under 40” in St. Johns County for 2021. She has a passion to help her community through volunteering, educational programs, and philanthropic efforts such as Clean Sweep STA. Wherever she may roam, you won’t find her too far from her pups or the ocean.

Megan Robinson

Illustrator

Megan, a mom of two and a fisherwoman of all, has always been a passionate artist. That creative influence has been cultivated in myriad forms, including freelance graphic design, painting and photography. She came to Mudflower as an Illustrator, but she works designing a multitude of other styles, mediums and projects as well. In Megan’s free time, she enjoys anything outdoorsy or adventurous, dabbling in her entrepreneurial ventures and spending time with family and friends.
Maranda Heykens

GRAPHIC ARTIST

Maranda is a graphic designer that specializes in hand-lettering, typography, illustration, and publication, with her bachelor’s degree in Graphic Design and Digital Media from the University of North Florida and has experience in visual art, creative problem solving, event coordination, and management. When she is not working, she can be found playing sudoku, watching the latest new show, or relaxing somewhere by the beach.

Dara S.

CLIENT SERVICES

Dara is an experienced Marketing Specialist with a demonstrated history working in the marketing and advertising industry, specializing in promotions via Social Media. She received her Bachelor’s degree focused in Broadcast Journalism from University of Florida and has experience in radio production and sales, event coordination, graphic and web design, and social media programming. Dara loves Jesus, real country music, the ocean, and her pup Bella.
Geoffrey Grider

FOUNDER & CREATIVE DIRECTOR

I started with the beginning of the Internet in 1994, and never quit. I have been blessed to work with some of the largest companies in the world, and on some of the coolest projects you could ever imagine. Mudflower is my child, and I wouldn’t want to be anyplace else.

 

“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJV)

SPECIALTIES:

CREATIVE | DESIGN | BRANDING

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