Here are some simple ideas for adding more reviews to your company to boost more business!
Okay, okay. We realize it isn’t quite the holiday season yet but let’s be real – this year has FLOWN by and it will be here before we know it. If you haven’t already, use this as a reminder to start prepping your marketing game plan for the upcoming holidays.
Not sure where to start?
Stay tuned next month for some tips & tricks that will help make planning for Q4 a breeze!
In fact, you don’t need to wait until next month to begin setting yourself apart from the competition.
One of the best ways to make your business shine is through customers providing feedback on from an experience with your company, or a review.
Customer reviews have become a vital aspect of any business, especially in today’s digital age. Not only does a review have the power to influence potential consumers’ decisions but the accessibility to previous reviews is easier than ever. It is up to you to utilize this powerful tool as a way to leverage your business by establishing trust, attracting new customers, and driving growth.
Before you reach out to your closest family members and friends for that five-star review, keep reading for some insight on how to get those reviews while also establishing credibility with your customers. The saying “too much of a good thing” can be applied to reviews, too. It is generally positive to receive good reviews, however, an excessive number may raise suspicion among readers. Asking for feedback from previous customers – customers who have experienced your business first-hand in an unbiased mindset – is one of the best ways to not only increase your number of reviews but receive genuine insight into the performance of your company. Here are three tips to use when requesting reviews:
- Make the Process Simple. Nothing is worse than wanting to do a good thing (like leaving a positive review) but having to jump through hoop after hoop to do it. We live in a fast-paced society so capitalizing on capturing even a few seconds of your customers’ attention is key.
- Find the Right Time. Let’s take a second and imagine you are the customer. You just purchased a product from an e-commerce store with an estimated time of arrival of five to seven business days. Right before you get ready to leave the browser, a pop-up appears requesting a review. Weird, right? How are you to provide an honest review on a product you haven’t received yet? Then you start thinking – how many of the reviews you viewed before your purchase were done by consumers who hadn’t even received the product yet? Talk about poor timing. There is an art to finding that right time. If it is in person, it may be after a positive interaction. If it is through e-commerce, like the example shared above, it may require setting up some type of follow-up. Capitalize on the right moments to elicit a favorable review.
- Respond to Reviews. No one likes to be left on read, that includes your customers. Positive or negative, respond to each review. This not only demonstrates your commitment to customer satisfaction but engaging with reviews shows that you value customer feedback and are dedicated to continuous improvement.
Customer reviews are an indispensable aspect of modern business. They not only help shape a company’s reputation but also provide valuable insights for improvement. By understanding the importance of customer reviews and implementing effective strategies to gather them, businesses can enhance their credibility, attract new customers, and foster long-term success in today’s competitive landscape. Remember, every review is an opportunity to learn, grow, and build stronger customer relationships.
