There is No Better Time Than the Present

Here are three quick and easy ways to supercharge your business and marketing goals at the midpoint of 2023.

We are halfway through the year!

Are you on track to hitting your business and marketing goals?

Some ‘quick tips’ on how to overcome a slump and finish out Q3 and Q4 stronger than ever.

For starters, it all starts with you. It is so easy to get caught up with what we thought we wanted in the beginning of the year, but if the past 3 years has taught us anything, it is that we must learn to be just as flexible with our goals as we are disciplined. Adjusting how we view the middle point instead of using it as a comparison tool for what we did not accomplish, we see it as an opportunity to evaluate where we are currently at and where we want to go.

You have a life outside of your business, so it is not unusual to get lost up in the day-to-day, week-to-week, and month-to-month, that those original thoughts, visions, and goals slip through the crack. The definition of monotony is a lack of variety and interest due to tedious repetition and routine. Monotony is the silent killer of human performance and organization. At Mudflower, we can help break the cycle of groundhog’s day.

It’s time to get that spark ignited again!

Not sure where to start? Use these three tips to get a jump start.

  1. Reassess Your Business Goals
    • Start fresh. Do not think about what you wrote down or established at the beginning of the year. Give your brand a clean slate and consider where you want to go, with its current situation, for the remainder of the year. Use your business’s growth and what you have learned and experienced during this time to re-evaluate. Choose objectives that best move you forward.
      • Maybe your business killed it in an area you did not expect it to, and struggled in an area you thought was a sure-fire thing, adjust your goals to what you see is working.
  2. Organize Your Strategy
    • With summer being in full swing, take advantage of the season by running a summer sale or promotion to get new people introduced to your business. You soon will figure out what works best for your business during this season and may even find more success through adjusting.
      • And no, we are not going to tell you that you just need a TikTok strategy. Each business is unique and has a main platform that resonates with your audience and customers the best.
  3. Execution
    • You can reassess and organize all you want, but without the execution, it will never get done. No time to post on social? Take advantage of the Meta Business Planner on the back-end of your business’s Facebook page and schedule ahead of time. No time for even that? Book a call with us and let us take the burden of promoting your business off your hands.

It can be as simple as 1, 2, and 3! Use this halfway point as a time to Reassess your goals, organize your strategy, and execute your plan finish the second half strong. Though we hit roadblocks, detours (and the Mudflower team) are always available.

Meghan Holder

Director of Operations

Meghan is our Director of Operations, and has a degree in marine & environmental sciences, visual arts with a background in financial services as well. She currently serves as Chair of the Agriculture and Environmental Council for the St. Johns County Chamber of Commerce and has been recently named the “Most Charitable Young Professional under 40” in St. Johns County for 2021. She has a passion to help her community through volunteering, educational programs, and philanthropic efforts such as Clean Sweep STA. Wherever she may roam, you won’t find her too far from her pups or the ocean.

Megan Robinson


Megan, a mom of two and a fisherwoman of all, has always been a passionate artist. That creative influence has been cultivated in myriad forms, including freelance graphic design, painting and photography. She came to Mudflower as an Illustrator, but she works designing a multitude of other styles, mediums and projects as well. In Megan’s free time, she enjoys anything outdoorsy or adventurous, dabbling in her entrepreneurial ventures and spending time with family and friends.
Maranda Heykens


Maranda is a graphic designer that specializes in hand-lettering, typography, illustration, and publication, with her bachelor’s degree in Graphic Design and Digital Media from the University of North Florida and has experience in visual art, creative problem solving, event coordination, and management. When she is not working, she can be found playing sudoku, watching the latest new show, or relaxing somewhere by the beach.

Dara S.


Dara is an experienced Marketing Specialist with a demonstrated history working in the marketing and advertising industry, specializing in promotions via Social Media. She received her Bachelor’s degree focused in Broadcast Journalism from University of Florida and has experience in radio production and sales, event coordination, graphic and web design, and social media programming. Dara loves Jesus, real country music, the ocean, and her pup Bella.
Geoffrey Grider


I started with the beginning of the Internet in 1994, and never quit. I have been blessed to work with some of the largest companies in the world, and on some of the coolest projects you could ever imagine. Mudflower is my child, and I wouldn’t want to be anyplace else.


“Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ;” Titus 2:13 (KJV)